CAPE FLUID SYSTEMS · SUPPLIER WORKSPACE
Analytics
Track website visits, product interest, conversion and customer acquisition.
Example data ⌄
October example dataSessions count visits that reached each step. All figures are fictional.
Website sessions
5 240↑ 14.4% from September?
Website sessionsVisits to the supplier website during the selected month. One session can include several page views.Product page sessions
2 096↑ 17.4% from September?
Product page sessionsWebsite sessions in which someone opened at least one product detail page. Each session counts once.Website → product CVR
40.0%↑ 1.0 point from September?
CVRConversion rate. Product page sessions divided by website sessions: 2,096 ÷ 5,240 = 40.0%.Paid CPA
R60021 new paid customers?
CPACost per acquired customer. Paid campaign spend divided by first-time customers attributed to paid search: R12,600 ÷ 21 = R600.AUDIENCE TRENDWebsite and product visits
May to OctWebsite and product visits ?
Traffic trendEach line counts sessions per month. The product line includes only sessions that reached a product detail page.
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Traffic trendEach line counts sessions per month. The product line includes only sessions that reached a product detail page.More people reach product details as website traffic grows.
Website sessionsProduct page sessions
6k4k2k0
MayJunJulAugSepOct
OCTOBER JOURNEYFrom visit to order
From visit to order ?
Conversion funnelThe steps show how many website sessions reached a product, sent an enquiry, or placed an order.
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Conversion funnelThe steps show how many website sessions reached a product, sent an enquiry, or placed an order.See where visitors continue and where they leave.
1Website sessions5 240
40.0% opened a product
2Product page sessions2 096
8.0% of product visitors enquired
3Enquiries168
25% of enquiries became orders
4Orders42
DISCOVERYWhere visitors come from
Where visitors come from ?
Traffic sourceThe channel credited with bringing a visitor to the website. The four sources add up to 5,240 sessions.
?
Traffic sourceThe channel credited with bringing a visitor to the website. The four sources add up to 5,240 sessions.Organic search brings the largest share of website visits.
Organic search2 306 44%
Paid search1 572 30%
Direct891 17%
Referral471 9%
PAID SEARCHAcquisition efficiency
Acquisition efficiency ?
AcquisitionThis panel attributes orders and new customers to paid search. CPA uses new customers, while ROAS uses revenue.
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AcquisitionThis panel attributes orders and new customers to paid search. CPA uses new customers, while ROAS uses revenue.Separate campaign costs from the full website funnel.
Ad spend R12 600
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Ad spendThe amount spent on paid search during October.Paid orders 23
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Paid ordersOrders attributed to paid search. These are part of the 42 website orders.New paid customers 21
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New paid customersFirst-time customers attributed to paid search. One customer can place more than one order.Paid revenue R76 800
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Paid revenueRevenue attributed to paid search during October.CPAR600spend ÷ new customers
ROAS 6.1×revenue ÷ ad spend
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ROASReturn on ad spend. Paid revenue divided by ad spend: R76,800 ÷ R12,600 = 6.1×. This is revenue, not profit.WIDER SALES VIEWQuote conversion
34%Quote conversion ?
Quote conversionAccepted quotes divided by quotes sent across all sales channels. This is separate from the website session funnel.
?
Quote conversionAccepted quotes divided by quotes sent across all sales channels. This is separate from the website session funnel.More quotes become orders over the last six months.
WIDER SALES VIEWOrders across all channels
Orders across all channels ?
Order sourcesThe share of orders received through each channel. This view includes orders beyond the supplier website.
?
Order sourcesThe share of orders received through each channel. This view includes orders beyond the supplier website.The website is one route to a sale. Marketplace, WhatsApp, and email also bring in orders.
Repeat customers61%Of revenue from returning buyers
Dormant customers14No order in 90+ days
Top search with no stock“stainless flange DN80”Searched 22 times this month