This is a fictional business. The numbers, customers and messages demonstrate how the supplier workspace could work.

CAPE FLUID SYSTEMS · SUPPLIER WORKSPACE

Marketing

Compare paid ads with Mercatura campaigns that use earned or purchased credits.

Example data ⌄

MARKETING CHANNELS · OCTOBER EXAMPLE

Reach buyers in the right place

Pay for Google and social ads, or use Mercatura credits to advertise across participating websites.

Example data

This is a fictional workspace preview. No Google, Meta, or Mercatura ad account is connected here.

Paid ad spend

Paid ad spendMoney spent on Google and Facebook or Instagram ads. Mercatura credits are separate.

R15 800Google and Meta only

Network credits used

Network creditsCredits used to show ads on participating Mercatura websites. Hosting partner ads earns credits. You can also buy credits.

4 200800 credits available

Orders from ads

Attributed ordersOrders credited to these example campaigns. Each order is assigned to one ad channel in this demo.

4123 Google · 6 Meta · 12 Mercatura

Sales from ads

Attributed salesRevenue from the orders credited to these example campaigns. This is sales before costs.

R134 000Revenue, before product costs

WHERE CAMPAIGNS RUN

Three ways to reach customers

Select a channel to see an example ad.

MERCATURA AD NETWORK

Show partner ads. Earn credits. Promote your products.

Choose to show relevant ads from other suppliers on your website. Your website earns credits when those ads run. Use the credits to place your ads on other participating websites.

Suppliers do not pay each other for earned credits. You can buy extra credits from Mercatura if you need more reach or prefer not to show partner ads on your website.

EXAMPLE CREDIT BALANCE800 credits available

Earned from partner ads+5 000

Purchased+0

Used for your ads−4 200

AD PLACEMENT PREVIEW

Google Ads

Search results bring buyers to your product pages.

Illustrative ad

Sponsored · cfs-demo.exampleIndustrial Pumps & Valves | Cape Fluid Systems

Shop borehole pumps, brass valves and fittings. Clear stock, pricing and local delivery.

Products · Borehole pumps · Ball valves

What happens next

The search ad opens a product page on your website. Visitors can enquire or order there.

OCTOBER EXAMPLE

Google Search results

website sessions

website sessionsWebsite sessions from Google search ads. This matches paid search in Analytics.

1 572

Orders

OrdersOrders credited to this channel in the fictional example.

Sales

SalesRevenue from orders credited to this channel. This is before product and ad costs.

R76 800

Ad spendR12 600

Return on ad spend6.1×R76 800 sales ÷ R12 600 spend

See website traffic in Analytics →

CAMPAIGN BREAKDOWN

What each campaign promotes

Paid channels use rand. The Mercatura network uses credits.

Campaign	Channel	Goal	Budget used	Orders	Sales
Borehole pumps	Google Search	Product orders	R7 600	14	R45 600
Brass and stainless valves	Google Search	Product orders	R5 000	9	R31 200
Spring irrigation	Meta Ads	WhatsApp enquiries	R3 200	6	R17 600
Partner website valve ads	Mercatura	Product orders	4 200 credits	12	R39 600

1Choose productsPick the stock or service to promote.

2Choose how to fund adsUse a paid budget, earned credits, or purchased credits.

3Review resultsSee enquiries, orders and sales by channel.